Case study, №005
Ajo Network
Ajo agents kept saying no to another app pitch. Now it's a branded record book and trader card, built around the paper ledger they already keep by hand, heading into its first print run and field test.
The problem
Ajo agents run daily contributions on paper. Every fintech that shows up hands them another app to learn, another login to forget, another reason to say no. The caveat: the paper ledger is not the problem. It is the trust anchor.
The approach
- 01Sat with agents and traders, mapped the exact fields they already write by hand, and kept that shape.
- 02Designed a branded record book plus a trader card that mirror the paper flow, so nothing new has to be learned.
- 03Prepped the first print run and a field test with live agents, so the format earns its place before any software gets bolted on.
The outcome
A tool the agents actually want to carry, going into its first print run and field test with real routes.